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HEALTHCARE 
Surveys in the healthcare area are one of the fields
of greatest growth at INTERCAMPUS over the last few years.
We have teams which are trained and specialised in these type of surveys,
as well as for this type of target [doctors, nurses, pharmacists, veterinarians…].
Methodologies:
- Focus Group
- Individual Interviews
- Dual interviews
- Creation and maintenance of panels of doctors in various specialities
- Filling in of diaries [retrospective and prospective]
- Quantitative interviews [personal and by telephone]
- Quantitative CAWI interviews [Computer Assisted Web Interviewing]
Study typology:
- Reputation of products / laboratories;
- Therapies instituted;
- Casuistics;
- Message recalls;
- Current and future prescriptions;
- Special sources of information;
- Pharmacy / laboratory associations;
- Evaluation of the performance of the sales team;
- Base studies;
Targets:
- Public / Patients
- General Practitioners
- Specialities [Internal Medicine, Cardiology, Psychiatry, Orthopaedics,
Neurology,
Paediatrics Oncology,
Pneumology, Ophthalmology, Rheumatology, Genecology,
Endocrinology, Psychiatry,
Gastroenterology, Dermatology, Hematology,
Allergology, Infectology,
Urology, Stomatology / Dentistry, Anaesthetists,
Nephrology, Otorhinolaryngology,
General surgery, Neurosurgery, Intensive care]
- Hospital Pharmacists
- Pharmacists
- Veterinarians
- Wholesalers
- …
| Personal Interviews 2007 |
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